What SAP did at Mobile World Congress

    By: Mr. Adrian Bridgwater on Mar 01, 2014

    Mobile World Congress appears to be just about the biggest IT show in the world these days, so what did SAP do once it got to Barcelona and started to meet the crowds?

    Make no mistake: Mobile World Congress is truly huge. If you stand at the back of the extended part of the eighth show hall and look back to the skyscraper that you passed on the way into Hall 1, you can just about block it out by holding up your thumb – it’s that small because you are that far away.

    SAP has a new Global Leader for SAP Mobile and his name is Rick Costanzo (you can follow him on Twitter at @rickcostanzo). As far as SAP spokespeople go he is one of the most engaging and relaxed.

    Costanzo himself, as Global EVP and GM of Mobility Solutions at SAP (that’s his real full job title), said that there could be no better time or place for meeting expanding the mobile experience for SAP customers and partners.

    On the Cusp of a Connected World
    “We are on the cusp of a connected world in the wireless industry and what’s next needs to be about seamlessly connecting and mobilizing people, places, content and things like never before. I see enormous potential ahead. Mobile is the key enabler of the cloud – they are integrally connected, and SAP is the industry leader in enterprise mobility with a very comprehensive mobile solutions portfolio,” he said, in a comments made before the show.


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