What will the customers think of SAP's cloud and in-memory drive?

    By: Mr. Adrian Bridgwater on Sep 02, 2013

    Computer Weekly has run a lengthy analysis piece looking at how SAP's current cloud business is developing.

    Managing editor Cliff Saran writes asks that if SAP is expanding its cloud and in-memory computing businesses -- just exactly how is the company adapting its strategy to market forces?

    Hagemann Snabe speaks

    Hana is the new frontier for SAP. “We are the only company to have our entire portfolio in the cloud and running in-memory technology,” said SAP co-CEO Jim Hagemann Snabe.

    In a financial conference call, co-CEO Bill McDermott said: “The world is being transformed by cloud and in-memory. We are at a business inflexion point – businesses are shifting to the cloud. 

    "Cloud is a strategic priority for SAP. We are winning more deals over Workday than ever before, such as the US Weather Channel. We have a full portfolio of cloud CRM solutionsand we recently won business with T-Mobile and Nespresso.”

    In spite of having almost 4,000 fewer staff, after reducing its headcount by 7% over the past year, SAP's operating expenses were 3% higher year on year, totalling €3.07bn compared with €2.98bn in 2012.

    You can read the piece in full at -- how will SAP's cloud and in-memory drive affect existing customers?

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    Released: September 2, 2013, 5:18 am | Updated: March 22, 2014, 2:00 pm
    Keywords: Cloud Computing News | Agile | Cloud Computing | SAP




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