SAP Sybase expands the big data viewfinder

    By: Mr. Adrian Bridgwater on Oct 16, 2012

    Just in case you had managed to miss it, Sybase parent SAP is this week holding the US leg of its TechEd 2012 customer and developer conference and exhibition in Las Vegas.

    ISUG will of course focus predominantly on touchpoints for Sybase technologies throughout the show, but with Sybase now so “completely integrated” into SAP in what has been widely argued to be a very successful and non-combative acquisition -- some of the firm’s more general database and big data messages mask the fact that they emanate from a pedigree of both Sybase and SAP technology.

    In this vein this week is news of a new survey which suggests that big data has outgrown its traditional roots in IT (and finance too), as it now plays an increasingly important role in sales, research and development (R&D) and human resources (HR).

    SAP says that these business streams now account for 42 per cent of big data usage in business.

    Big data gets bigger

    Although IT and finance remain the primary users of big data (46 per cent), the other business areas across different industries are increasingly adopting big data tools to drive revenues and internal organisational change. Together they account for nearly half of all big data usage, including marketing (13 per cent), sales (11 per cent), and R&D and HR (nine per cent each).

    SAP now suggests that big data has penetrated companies' senior management, with 81 per cent saying big data is being integrated into projects.

    The vast majority of businesses (61 per cent) have confirmed that they have made budget provisions for big data projects to help drive productivity, efficiencies and growth opportunities.

    The firm says it is calling on business leaders to start thinking about how their companies are using big data and whether employees are being provided with enough training to get the most out of these powerful tools.

    "Business are waking up to the power of big data and it is great to see its benefits being realised across UK businesses," said Adrian Simpson, chief innovation officer, SAP UK.

    "We need to ensure that staff using these services understand how they can extract and analyse the information they need quickly in one shot. With real-time data, users have access to information to make quick decisions that have a real business impact. It is vital that businesses invest in training staff to be fluent in these services and processes to add value back into the business."

    Why is big data important?

    The survey found that efficiency and performance stand out as the single most common driver for big data analysis (37 per cent) -- over twice as important as the next biggest driver around reporting and analytics. This is followed by fairly equal ratings for the remaining four areas, although there are significant variations among the five market sectors, which saw a variety of concerns and priorities around how big data is being used.

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    Released: October 16, 2012, 9:35 am | Updated: March 22, 2014, 2:40 pm
    Keywords: Analysis News | Big Data


     

     

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