SAP mobile developer jamboree, with a touch of Sybase?

    By: Mr. Adrian Bridgwater on Aug 07, 2012

    If SAP had a personal Facebook page, surely it would LIKE Sybase Mobile.

    The company has this month announced a free mobile developer license, a new SAP Mobile Apps Partner program and additional support for integrating the software development frameworks from Adobe, Appcelerator Titanium and Sencha with the SAP mobile platform.

    There are three words that seem to resonate there right?

    SAP, mobile and platform -- and at the time of SAP’s acquisition of Sybase back in May 2010 acerbic news website The Register wrote, “Perhaps the rationale follows over at the SAP camp that clamping a mobile platform to its clunking middleware bulk will help somehow propel it into the big boys' league by bringing its database onto more mobile handsets.”

    But SAP would tell us (surely it must be so) that much of this development has been done irrespective of Sybase’s mobile pedigree.

    “Mobile technology has become the touch-point that unites the workforce across any organization, no matter the size, and SAP has been recognized as the leading mobile platform today by analysts,” said Sanjay Poonen, president, Mobile Division, SAP.

    NOTE: That was: SAP has been recognized as “the leading mobile platform today”. I’m pleased to hear this, although I am currently unable to find which analyst said this.

    “We recognize that this presents valuable opportunity for the millions of mobile developers looking for ways to monetize and scale. For that reason, SAP has created an end-to-end support system that helps ensure that mobile developers around the world have easy access to SAP resources – from our developer center and partner program to the extensive options offered by partner solutions like Adobe, Appcelerator and Sencha. In doing so, we’ve created the easiest path for B2B and B2C mobile apps to flourish from inception to market,” said Poonen.

    So is SAP keeping tight-lipped on which analysts rank the platform as “leading” today? Is SAP keeping tight-lipped on which elements of Sybase’s mobile technology stack it has leveraged over the last eighteen months and more?

    Answer: not necessarily, but the company does like to champion its own brand and remind us who is in charge, but then you knew that already.

    Keep It “Simple And Accessible” Stupid - KISAAS

    The firm also reminds us that mobile developer offerings from SAP are designed to be “simple and accessible”, with an open platform that integrates easily with third-party tools and supports industry standards without the need for upfront investment.

    Throughout the process, developers have access to support through the developer center on SAP® Community Network and the developer community, a one-stop shop to learn about and develop applications using SAP platforms. SAP recognizes that developers have different needs.

    “The SAP Mobile Apps Partner program has been incredibly valuable for Above Border in providing all of the tools and resources we needed to build our mobile apps quickly and effectively sell them via the SAP Store,” said Stephen Kenney, CEO, Above Border. “Early results already show leads that were generated for Above Border directly as a result of placement on the SAP Store. We are confident that having our mobile apps on the SAP Store will continue to be very beneficial in terms of business impact to our top and bottom line.”

    Released: August 7, 2012, 4:44 am | Updated: March 22, 2014, 3:23 pm
    Keywords: Opinion News | Mobile | SAP




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