Pakistan Leading Western Nations In Mobile Banking With Sybase 365

    By: Mr. Adrian Bridgwater on Jul 23, 2012

    OK so that title is somewhat dubious i.e. I have not conducted a thorough piece of research into whether Pakistan is in fact leading western nations in mobile banking; but the country’s use of Sybase 365 for this task is (I would like to argue dear reader) in some senses actually outstripping that which we see in the so-called Western nation states of the world.

    Sybase 365 tells us that Allied Bank Limited, one of Pakistan's largest banks, has chosen the Sybase 365 Mobile Commerce solution to offer mobile financial services to its customers.

    "We have been looking for a service provider with global recognition for launching mobile banking services, said Zia Ijaz, Group Chief Commercial and Retail Banking Group at Allied Bank.


    "With many successful mobile banking deployments in its portfolio, we are confident that Sybase 365 is the right partner to help us develop and implement a robust mobile banking strategy to tap into the unbanked and under-banked population of Pakistan."

    This deployment is hoped to enable Allied Bank to integrate mobile banking capabilities into its current banking products, enabling it (in theory) to tap into a large base of potential customers…

     – approximately 130 million mobile users in Pakistan –

    …particularly in remote rural areas where access to banks, ATMs and the Internet remains limited.

    Branchless banking

    "Pakistan is the fifth largest mobile phone market in Asia, and one of the fastest developing markets for branchless banking in the world. The proliferation of mobile banking continues to help empower these vast communities, improving the daily lives of many and fuelling the local economy," said Matthew Talbot, senior vice president of mCommerce, Sybase 365.

    "Mobile is undoubtedly emerging as the most important banking channel for customers and we are proud of the strong momentum and leadership we have created in emerging markets."

    Shrewd foresight, or blind faith?

    Editorial comment: Speaking personally, I have not been happy enough with the security of mobile banking services in the UK or the USA to engage with the options now being made available. Is Pakistan’s “early adopter” approach down to shrewd and cunning foresight, or is it simply blind faith? Could it be perhaps that Sybase 365 technology does in fact work extremely well in this space? We surely do not have all the answers yet.

    Released: July 23, 2012, 4:56 am | Updated: March 22, 2014, 6:40 pm
    Keywords: Opinion News | Sybase 365




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