Your new data driver: mBaaS (mobile Backend-as-a-Service)

    By: Mr. Adrian Bridgwater on Jul 09, 2012

    How do we explain the current trends underpinning the growing complexity of mobile applications and the “back office” technologies that serve them?

    Popular terminology appears to have coined a new term in this space:

    • mobile Backend-as-a-Service technologies, or (mBaas) for short.

    Beyond lightweight” application workloads

    So if mBaaS has actually become an industry standard acronym, then we should understand this term to refer to the work of software application developers who are looking further beyond the more “lightweight” applications to building more complex ones.

    Complex in this sense referring to apps that essentially require greater integration with backend systems.

    This focus on the server-side infrastructure (particularly when tools are moving to the cloud) means that we may now see increasing importance put on not only reusable code, but also preconfigured mobile app services and over-the-air updates.

    Analysts amalgamate in agreement

    Forrester’s Michael Facemire agrees that right now, there is a “skyrocketing” of apps in the mobile space so that application development shops are constantly searching for new methods to speed up development of apps that meet their consumers’ needs. 

    “In response, many new ISVs are beginning to offer a set of cloud-based, server-side mobile services to make app development quicker and easier to deploy. ISVs are referring to those services as “mobile backend-as-a-service” (not a particularly good name, but we’ll use it for now),” said Facemire.

    He continues, “mBaaS offerings sit squarely between the existing platform-as-a-service vendors and the full end-to-end solution space occupied by mobile enterprise/consumer application platforms.”

    Citing internal research detailing levels of mobile adoption, Yankee Group analyst Chris Marsh says that with 42 percent of companies looking to mobilize their field and sales processes and 27 percent wanting to mobilize internal business processes, companies that are now looking to more complex use cases for mobile applications to liberate enterprise data face serious challenges.

    "The emergence of innovative cloud-based platforms removes many of these barriers, helping business look beyond opportunistic mobile application projects to those providing stronger strategic value across core functions," said Marsh.

    The challenge ahead?

    Analysts, industry vendors and (yes even!) journalists now agree that as mobile middleware moves to the cloud there is an emerging interest and uptake in mobile Backend-as-a-Service (mBaaS) -- the challenge now will be making these “tight connections” to backend systems and services actually happen.

    Cheesy new acronym or real industry trend?

    You decide -- we, think this stuff is pretty real.

    Released: July 9, 2012, 5:52 am | Updated: March 22, 2014, 3:45 pm
    Keywords: Mobility News | Mobile




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