Vorsprung durch Technik in the land of gold & blue

    By: Mr. Adrian Bridgwater on Jan 11, 2013

    Everybody knows that Germany is the land of Vorsprung durch Technik and efficiency - right?

    NOTE: Vorsprung durch Technik (German) roughly "Advancement through technology";is the main slogan and company ethos for the German car maker Audi. It has been used since 1971 in Audi advertising campaigns all over the world

    But did you also know that Deutschland is the land of gold and blue?

    There's a good lesson here for anyone building a website design, or working in technology generally i.e. gold and blue livery colours are used extensively throughout Germany to embody positive messages of...

    * competence
    * trust
    * authority
    * efficiency and,
    * functionality

    So it is that big German brands including SAP and Lufthansa both use the gold and blue colour scheme to create their (arguably remarkably plain but) incredibly distinctive logos.


    You can read the rest of this story in full on the Computer Weekly Developer Network.



    Released: January 11, 2013, 9:19 am | Updated: January 11, 2013, 11:13 am
    Keywords: General | SAP




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